OUR PROJECT
Building the future and creating sustainable value
BEYOND CONSTRUCTION
NY BTS does not simply build space.
Connecting cities and people, technology and the environment
We create new value that endures over time.
FEATURED
PROJECTS
A single project contains countless choices and decisions.
From idea to actual space,
NY BTS connects design, technology, and on-site conditions in a single direction.
PROJECT
Smart City Planning
PROJECT
Modernization of Hanok
PROJECT
KPOP concert venue
PROJECT
Landmarks of Korea
OUR
PROJECTS
The level of perfection is not determined by appearance alone.
NY BTS closely reviewed potential risk factors from the start of the project, and
We prioritize design for people, convenience, and safety as important standards.
Carefully analyzing the suitability of the land and environment, and the purpose and function of the space,
We combine the technical expertise and long-standing experience of experts in each field into one.
Not missing even the unseen parts.
That is how NY BTS produces near-perfect results.
Transforming Global Cultural Content into an Urban Symbol
Gangnam Style Storytelling Landmark
Installed in the COEX area of Gangnam, Seoul, the “Gangnam Style Storytelling Landmark” is a public design project that combines the global cultural phenomenon of Gangnam Style with urban space, creating new cultural and tourism value.
The sculpture was inspired by the distinctive wrist and hand movements of the iconic “horse-riding dance” from Gangnam Style. More than a commemorative structure, it was designed to create a symbolic urban space where people from around the world can gather, enjoy, and connect.
Created through the design participation of Hwang Man-seok of the Korea Visual Information Design Association, together with collaboration among experts from various fields, the sculpture forms an image of two hands embracing the Earth when viewed from above, expressing the symbolic message that “the world is one.”
The landmark also incorporates interactive elements in which music and lighting respond as visitors approach. This transforms it from a conventional object of observation into a storytelling-based landmark that encourages direct participation and experience by citizens and tourists.
At the time of its creation, the project generated a range of discussions and opinions regarding the role of public art, project costs, and the value of urban design. Over time, however, it has become a recognizable destination where domestic and international visitors come to take photographs and experience one of Gangnam’s signature cultural landmarks.
The fact that international visitors continue to seek out the site many years after its installation demonstrates that the project has grown beyond a temporary cultural phenomenon into a sustainable tourism asset that connects urban memory with cultural experience.
The Gangnam Style Storytelling Landmark is a project where popular culture, public design, tourism, and technology come together.
When cultural content becomes part of the city,
and design becomes a place remembered by people around the world.
That is the urban design value this project seeks to embody.
Engineering Excellence
Based on domestic and international project experience
We provide proven technical capabilities.
Integrated Solutions
From design to construction and operation
Connects into a single flow.
Safety & Quality
Safety and quality
It is the starting point for all projects.
Sustainable Value
We create sustainable value that considers the present and the future.